ALUISIO SERAFIM

• Scope: Independent consultancy for manufacturers, distributors, and startups seeking growth through new product categories. Responsible for market analysis, business planning, pricing, private-label brand development (OEM/ODM), supplier sourcing and qualification in China, Taiwan, and India, landed cost modeling, and Anatel/Inmetro certification. Since April 2026, operating jointly with Ross Trade, offering clients a single end-to-end partner from product concept to delivery in Brazil. Key Achievements:
• Business plan for the smart home category (ELG); certification and compliance of street lighting products (Ilumitech); corporate innovation mentoring (Drin Inovação)
• Mentor & Organizer, Techstars Startup Weekend (since 2019). Google Hackathons

• Scope: Led Akiyama.ID, the group’s biometrics and civil ID hardware and software business unit, with full P&L ownership, go-to-market for B2B and B2G sales, strategic partnerships, RevOps, and performance governance (OKRs, pipeline, and forecasting). Managed a 17-person direct team across Product, Engineering/R&D, and Sales, plus 6 indirect reports in Marketing and Supply Chain through a matrix structure. Key Achievements:
• Rolled out biometric enrollment software and kits, border control solutions, and biometric readers for banks
• Established the product process and partnership pipeline, including technology partnerships with Integrated Biometrics and HID (U.S.); unlocked tax-advantaged revenue through local manufacturing
• Developed OEM suppliers in China, India, the U.S., and Taiwan, and CKD projects for local manufacturing in Brazil
• Represented the group at the 93rd INTERPOL General Assembly (Marrakech, 2025)

• Scope: Led the group’s Product function across the Akiyama.ID (civil identification) and Neoyama (industrial automation) brands. Accountable for building the Product organization, processes, ISO compliance, product discovery, market research for new business, product lifecycle management, SKU rationalization, and civil ID solution partnerships; managed Pre-Sales through a matrix structure and led product, development, and product marketing teams. Key Achievements:
• Built the group’s Product organization from zero in nine months, with structured processes, KPIs, and team, leading to promotion to Director of Akiyama.ID. Delivered BRL 1M/year in recurring software revenue
• Developed OEM suppliers and CKD projects (local manufacturing), reducing tax burden by 20%

• Scope: Reporting to the CEO and VP, led Product, Pricing, and Market Intelligence, with P&L ownership of the portfolio (pricing, positioning, business cases, margin, and income statement), product lifecycle, OEM/ODM supplier development in Asia, CKD projects, S&OP, and Anatel/Inmetro certifications. Managed a 14-person direct team, including Quality Engineering and factory inspection in China, plus 20 indirect reports across Sales, Supply Chain, and Marketing through a matrix structure. Key Achievements:
• Built the Product organization from the ground up: structure, processes, KPIs/OKRs, and team
• Launched three private-label brands, reducing dependence on third-party vendors and expanding margins: Fastt10 (ISP market, BRL 7M in year one), Velds (smart home, 70+ SKUs in under a year and BRL 1M in the first six months), and xSirius (data center switches for ISPs)
• Opened four new business verticals: telecom, smart home, solar energy, and physical security (cctv)
• Closed commercial agreements with global vendors including Huawei, Dahua, Nokia, Supermicro, YOFC, Sumec, Moura, Ruijie, and IP-COM; speaker at Futurecom 2024 on new revenue streams for ISPs

• Scope: Full P&L ownership of the segment, leading engineering, sales, supply chain, and manufacturing through a cross-functional structure, reporting to the BU Director. Led the Wi-Fi router business with accountability for volume, pricing, market share, margin, ROIC, and revenue, as well as the hardware, firmware, cloud, and mobile app roadmap. Managed a 25-person direct team across Hardware, Software, QA/Testing, and Product, plus 30+ indirect reports in Procurement, Marketing, Sales, and Customer Support through. Key Achievements:
• Tripled monthly business revenue in under three years, from BRL 9M to BRL 27M (BRL 320M annualized), by expanding the global supplier base, development partnerships, and the product line
• Launched Remotize, a cloud platform for ISPs to manage their installed router base, driving loyalty and recurring value; launched the new wi-fi routers lines. Co-inventor and development lead of the Twibi Giga+ Wi-Fi Mesh router, with a patent filed at INPI (Brazil)

• Scope: Reporting to the CMO and CEO, identified and assessed new products and business opportunities (market sizing, supplier studies and M&A). Key Achievements:
• Led the studies that supported Intelbras’ entry into Solar Energy and IoT
• Conceived Intelbras Lab (12 intrapreneurship teams), hackathons, and internal innovation programs; kicked off the startup evaluation and M&A methodology

• Scope: Full P&L ownership of the segment, leading engineering, sales, supply chain, and manufacturing through a cross-functional structure, reporting to the BU Director. Led the small business PBX segment, managing Procurement, Marketing, Sales, and Customer Support through a matrix structure, with a 17-person direct team across Hardware, Software, QA/Testing, and Product. Key Achievements:
• Drove the segment to market leadership with 80% market share through a full product portfolio refresh
• Delivered a redesigned PBX platform with 25% lower cost and improved profitability

Market research and intelligence for telephony systems, roadmap input, sales training, and online/retail campaigns.

Product reliability analysis, QA testing, and certification; software development for test automation.

Database Systems deployment and support (call center, Linux, Asterisk).

ERP and POS software development.